Teenagers, especially when taking their board exams, are under a lot of stress to perform well and excel. Exam pressure is one of the leading causes for depression among teenagers.

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#ReleaseThePressure Short film by @ShoojitSircar - https://t.co/7rDF7ZGx51
RT @VjArora24: Just saw a 3 mnts Adv @YouTube #releasethepressure Going to show it to my ma & pa https://t.co/FVnjM3gpny Its not about m…
#ReleaseThePressure-An open letter to parentsMirinda https://t.co/ylKTDsctf5
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Exam pressure is one of the leading causes of depression amongst teens. I resolve to #ReleaseThePressure. Do you? https://t.co/vANLPHo2TY
RT @LodestarCareer: A must watch for parents whose kids are appearing for their #BoardExams #ReleaseThePressure by @MirindaIndia https://t.…
Exam pressure is one of the leading causes of depression amongst teens. I resolve to #ReleaseThePressure. Do you? https://t.co/OKTtfE8eBq
Just saw a 3 mnts Adv @YouTube #releasethepressure Going to show it to my ma & pa https://t.co/FVnjM3gpny Its not about marks evrytime.
Exam pressure is one of the leading causes of depression amongst teens. I resolve to #ReleaseThePressure. Do you? https://t.co/xdqIjimQDW
Mirinda New ad 2017 | C'mon parents #ReleaseThePressure https://t.co/vgvwM5dTMw via @YouTube
Mirinda | #ReleaseThePressure https://t.co/a9AdvAq6K1 via @YouTube
Mirinda | #ReleaseThePressure https://t.co/aoDhHpkprI
Mirinda | #ReleaseThePressure https://t.co/DAP1yN2xPl
Vanity can guide I alone. #lyricsinmyhead #releasethepressure #leftism22
@releasethepressure pledge to #ReleaseThePressure. Please spread the word and help raise awareness about exam stress on teens. Retweet
Mirinda New ad 2017 | C'mon parents #ReleaseThePressure https://t.co/uGD13AwRlN via @YouTube
#ReleaseThepressure @MirindaIndia ! Stop compare, stop expect! https://t.co/s1BCXdMFHP
Exam pressure is one of the leading causes of depression amongst teens. I resolve to #ReleaseThePressure. Do you? https://t.co/msQIUu3pQN
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Open Letters to parents
"Please try and be more supportive to whatever I do." -Sayantani, 16
"Celebrate my accomplishments and help me treat my failures as lessons learned." -Radhika, 16
"At times the pressure from school and tuition is unbearable and still you guys increase my pressure" -Pranav, 14
"Don’t pressurize me so much. I get it from college and when I come home from you." -Kinjal, 17
"I am who I am and don’t want to be anyone else. Comparing doesn’t help me in any way." -Kinjal, 17
To Mom and Dad
Time runs, it never stops and as time changes so does generation. With time, the mentality of the people and society are bound to change. This change cannot be stopped, but can be understood. I understand that you have so many tensions as parents and me being the most important one. I am trying my best to score well this time and I do understand the gravity of the situation that how tensed you are about my future. People say this generation does not care about anything, but they don’t realize the amount of pressure we go through. Don’t pressurize me so much. I get it from college and when I come home from you. It is not easy to tackle everything and also can’t see when you stress yourself time and again over this matter. I are you child and I do not enjoy being compared to others. Please understand that everyone has their own capabilities and not everyone is the same. I am who I am and don’t want to be anyone else. Comparing doesn’t help me in any way. Few habits you might not encourage, but that is the way we people prefer it. It is possible to concentrate with music on. It is not distracting; in fact it helps us more. So kindly stop asking me to turn it off again and again. We are old enough to decide a few things and we know how to take care of ourselves. It is safe enough so please let me go out with friends in the evenings. Participating in extra-curricular activities help in building being our personality and gives us exposure. Being supportive & encouraging to join forums and clubs would really help us. One of the major things parents usually think distracts us is my phone. It is just helping me to communicate, explore and keeps me updated. Please stop taking it away. You really don’t need to keep a check on me every now and then and lecturing me. We stay outside and eating outside eventually becomes more often. Please do not restrict me so much, we can balance it. It’s a new generation and new thinking and would appreciate a lot if you would help us through it.

Kinjal, Bangalore
17 Years
Frequently Asked Questions
What is “Release The Pressure” Campaign about?
Students, especially when taking their board exams, are under a lot of pressure to perform well and excel in their exams. We have found that exam pressure is one of the leading sources of stress amongst students. The "Release The Pressure" campaign aims to bring forward this issue and help people realize the amount of pressure teens are under, by asking them to pledge their support towards the movement. To know more, watch our film or visit our social handles
Why is Mirinda India talking about Releasing the Pressure?
Mirinda India is a brand that is primarily consumed by the youth. We spoke to teenagers & realized that they are under exam pressure. So while marks are important, we felt the need to ask is pressure as important? Hence we hope that with Mirinda’s message of “No more pressurepanti, Only Pagalpanti”, teens will feel encouraged to take a momentary break in the middle of hours of continuous study. Mirinda urges everyone to join us in our resolve to #ReleaseThePressure on teens during exams.
Take the Pledge
What is the Release the Pressure Pledge about?
By taking the "Release the Pressure" pledge, anyone and everyone can show their support towards the movement and pledge to help release the pressure on students writing or preparing for their exams
How can I take the pledge?
You can take the pledge through the following methods:

  • 1. Click on the Mirinda #ReleaseThePressure crown on the Releasethepressure.in website
  • 2. Send a Missed call to the toll free number (0 88662 88662)
  • 3. Share/Like and follow/Re-tweet the pledge post on Facebook/ Instagram/ Twitter respectively
Do I need to be a parent to take the pledge?
No. We welcome support from all members of society towards the #ReleaseThePressure initiative
Can I ask others to take the pledge?
Yes, you can ask others to take the pledge through the following methods:
  • 1. Sharing the website link where people can click on the Mirinda #ReleaseThePressure crown to take the pledge
  • 2. Share the toll free number and ask people to send a Missed call on the number(0 88662 88662)
  • 3. Ask people to Share/Like and follow/Re-tweet the pledge post on Facebook/ Instagram/ Twitter respectively
Is this a contest?
No, this is not a contest.
Will I get a gratification/ prize for taking the pledge?
As this is not a contest, there is no gratification/ prize for submission for taking the pledge
Is this connected with any non profit or social cause/ organization?
No, this is not connected to any social cause/ organization/ Non Profit Organization. It is an autonomous initiative by Mirinda India